Buy Facebook Fans or no ?
The small-scale business enterprises began to use is more often social media marketing as it is informed in the autumn review of marketing company Constant Contact for 2010.
The overwhelming majority interrogated (90,6 %) the enterprises considers сарафанное radio (both in online, and in offline) as the most effective marketing tactics for a finding of new clients. Web sites and email-marketing have taken the second and third place accordingly, having collected more half of votes while to Internet advertising and PR trusts only third of interrogated.
As to business advancement here owners of the enterprises give absolute preference to websites and email-marketing (93 % and 92 % accordingly). It is remarkable that interest to social networks Facebook (63 %) and Twitter (31 %) has considerably grown: in March, 2010 they have typed 50.5 % and 25.6 % of voices accordingly. Online advertising was preferred by 48 % interrogated.
Among the large enterprises was outlined still big interest to social media to marketing. In the June report of company Lyris it was informed that 82 % of representatives of large business consider this method especially effective that is appreciable more than in the environment of small-scale business. "Small enterprises adapt for social media, in particular more slowly because many of them haven't been presented to online from the very beginning", - writes Debra Aho Viljamson (Debra Aho Williamson) in the December report eMarketer
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