New possibilities of analytic Facebook Insights

Facebook will help brands and to managers of their pages to understand degree of involving of users in life of their representation on Facebook more precisely.

In analytical tool Facebook Insights there will be new metrics which will define interaction of fans with a content of page (fig).

It Engaged Users – number of fans of the brand which has commented on its material, shared a material with the friends and acquaintances and noted it as pleasant; People Talking About – share Engaged Users, which interaction with brand page has led to that the name of this page has appeared in tapes of their friends and Viral Reach – number of users Facebook which has seen a material of a brand thanks to users from category People Talking About.

Besides, in tool Facebook Insights exact value Friends Of Fans – number of friends of fans of page will be presented. According to Facebook, it will help to estimate potential growth of page in quantitative expression.

It is known that metrics People Talking About can become public and will be located under number of fans on brand page – looking at it, the fan - "beginner" can define, dialogue of a brand with fans on this page and behind its limits is how much "live".